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Poppin, Vancouver's Rock Culture Magazine
Photographer Graham Thorne, artist Ihor Todoruk and writer Hank Zevallos published their first issue of Poppin with little more than 700 dollars seed money in April 1969. Poppin was created from the back room of a Howe street Vancouver fashion and commercial photography studio and the cover price of the first issue was only 40 cents.

Their first editorial proudly announced the new age. They wrote down their publishing philosophy this way: "The arts are flipped upside down; the common ground of any media is so complex and this is the age of the electronic troubadour. So we, on the following pages start into music and shall increase in every succeeding issue to fully cover that which really needs to be explored in this country and I don't mean we have to bombard our readers with the blessings of Disneyland Canada. There are enough brochures for that."

The cover was printed on glossy paper, while the contents were printed on newsprint, a novel printing concept at the time. While there were numerous "underground" weekly newsprint papers at the time, the idea of using flashy gloss covers wrapped in newsprint was a first. Premiere issue advertisements promoted new albums by artists from RCA, Polydor (now Polygram), Columbia Records and local Vancouver bands.

The April issue story features included a piece on the group the Iron Butterfly, a feature story on Vancouver's The Collectors, a short story on Vancouver's Town Fool and an article by Frank Zappa.

The first letter to the editor read:
"Really dig the proofs. Should make an especially great magazine. The plague of the world, money goes as fast as I can make it, as doc bills, car expenses, living expenses, etc., turn toward inflation, transparentizes itself and disappears. Stop. Am now training as a seismic data processor. Digging underground currents and vibrations. Supersuck work amid babbling computers. Beep. One day will hang a crucifix above one and quit. Have been offered a job with Environmental Measurements, care of Lee or my father of the Great Society. What does it matter? Beep".

Other issues carried stories about local, Canadian and International talented writers, poets, photographers and visual artists as well as rock music. In fact the magazine's content, throughout its short newsstand life span continued to showcase these creative parts of the developing alternative pop culture scene in the late sixties and early seventies.

Poppin became a local cultural icon. Its local distribution jumped to include all of Canada and the USA, (including Alaska and Hawaii as well as Puerto Rico).

Poppin was the first Canadian consumer print magazine to ever have continental USA newsstand circulation. Today there is still no Canadian magazine that can claim this. If it was not for a bad distribution deal, the magazine could possibly be on the stands to this day, or at least an incarnation of it would still be available for public consumption.

Bad distribution deal kills Poppin
After delivering 3 issues to Acme News Distributors out of New York, the American distributor went into Chapter 11, and the staff at Poppin began to prepare for the worst. Rumors started flying that the distributor was actually an FBI or CIA company front, as most of the company's clientele, were north american alternative media publishers. Rolling Stone, the music magazine was hit by this same distribution mess and was owed millions and only survived by having an interim A&M Records distribution deal that placed the magazine in record shops.

Some contributors and highlights from Poppin:
Artist Richard Turner, photographer Judith Eglington, The Jim Morrison Film Festival and Jim Morrison ond the Doors, the Collectors (Chilliwack), Buffy Ste Marie, Andy Warhol, Abbie Hoffman, Allan Ginsburg, Alvin Lee, Blind Faith, Peter Fonda, Alice Cooper and Keith Richards.

Staff Writers included, Steven Gross, Micheal Gross, Geronimo Vie, Edd Jeffords John Carpenter, Bill Price, David Farrell, Tam Fiofori, Holgar Petersen, Michael Quigley, Dorio Lucich and Rich (Cheech) Marin.

Issue #1:
April 1969. Debut Issue features The Collectors, The Town Fool, Iron Butterfly. Distribution is limited to the Vancouver area. The Guess Who release their first hit, "These eyes".

Issue #2:
May features Lee Michaels, John Mayall, Velvet Underground. Leonard Cohen's Songs from A Room is released.

Issue #3:
June features Alvin Lee, of Ten Years After, Poppin reaches semi national Canadian status and becomes a newsstand item In the western provinces. The Youngbloods release Elephant Mountain, Joe Cocker tours with a little helps from his friend.

Issue #4:
The summer edition features articles on Eldridge Cleaver, John Lee Hooker. Poppin Gains Eastern Canada Distribution, and is available on newsstands in Toronto for the first time. The Who release "Tommy".

Poppin, Issue #5:
September features Jim Morrison, Peter Fonda, Alice Cooper. A&M Records release Procal Harum's,"A Salty Dog". "Easy Rider" is the big movie of the season.

Poppin, Issue #6:
October 1969 featured a photoessay of the Faces of Viet Nam, Blind Faith Steppenwolf, Chicago, Mafia Festivals

Poppin, Issue #7:
Lead article on Abbie Hoffman, Led Zepplin, Jack Dale, Andy Warhol, The Space music of Sun Ra. Midnight Cowboy is the smash movie.

Poppin, Issue #8:
Included, Rolling Stones review of Altamont, Gordon Lightfoot, Allen Ginsburg. Frank Zappa, releases Hot Rats on the reprise label, owned by Frank Sinatra.

Poppin, Issue #9:
The final edition. Cover art is John Lennon, Yoko Ono and Pierre Trudeau, then Canada's hip PM. Other features: Richard Pryor, Jim Morrison, Stones Ego Trip.

Epilogue:
After the last edition of Poppin, Photographer Graham Thorne, retired to Vancouver Island. Hank Zevallos became a promoter and founding member of Highwind Productions, and now lives in Los Angeles. Ihor Todoruk moved to Montreal and continues to create using advanced computer tools.

One Poppin contributor, Rich (Cheech) Marin went to Hollywood and became a moviestar. Dorio Lucich moved to Germany to work as an editor with Radio Free Europe. Stephen Gross continues to write his novels from Denver. Another contributor, Holgar Pertersen, started his own Record Company.

After delivering 2 issues to Acme News Distributors out of New York, the distributor went into Chapter 11, and the staff at Poppin began to prepare for the worst.
Poppin was the first Canadian consumer print magazine to ever have this kind of circulation in the continental US. To this day there is no Canadian magazine that can claim this.